Comments on: Rundown 10/12

By: It’s more than coffee « OurEsperanza

It’s more than coffee « OurEsperanza — Sat, 17 Oct 2009 15:34:35 +0000

[...] It’s more than coffee By Liz Farquhar I was driving to an appointment downtown on Monday, listening to NPR, and caught an interesting story about Starbucks. The interviewer was talking to Temple University professor Bryant Simon about his new book, “Everything but the coffee: Learning about America from Starbucks.” Listen [...]

By: Dana Franchitto

Dana Franchitto — Tue, 13 Oct 2009 15:44:01 +0000

This was nothing but a defacto commercial for Starbucks peppered with a bit of pretentious rhetoric about national identity. THis is “independent’ public radio? IN addition I question the assertion made, that Starbucks promotes ‘our values’ .I fi i remeber correctly they have been known to muscle out local businesses as they expand throughout the US. Imperialists in bell bottoms. This story is not to H&N’s credit.

By: Rob

Rob — Mon, 12 Oct 2009 17:14:36 +0000

Thanks for covering this. Rock on, Jay. Great stuff.
-Rob

By: Rick Evans

Rick Evans — Mon, 12 Oct 2009 16:31:13 +0000

Are Starbucks consumers dupes? Of course they are. Bryant Simon avoids explicitly labeling them such because you don’t insult the dupes you want to buy your book. Marketing starts from the premise that you can herd dupes into buying something they don’t know they need even if they don’t really need it. If you want evidence Starbucks customers are dupes, remember in the report the folks being interviewed about the decline of Starbucks’ decline were on line at Starbucks. Dupes.